Brands

Kultúra.hu
The Petőfi Cultural Agency’s flagship brand. An online cultural portal dedicated to showcasing the cultural values of the Hungarian nation as a whole, covering literature, music, film, theater, visual arts, and pop culture.

Magyar Kultúra magazin
A monthly thematic bookazine published by the Petőfi Cultural Agency. Magyar Kultúra Magazine presents questions, perspectives, and thoughts that guide readers in moments of quiet reflection.

Hajógyár
A streaming platform by the Petőfi Cultural Agency that highlights the value-driven creators of contemporary Hungarian popular music and related art forms.

Mesecentrum
The Petőfi Cultural Agency’s Mesecentrum is dedicated to promoting high-quality, contemporary Hungarian children’s books and literature and nurturing a love of reading. Its musical, dramatic, interactive, and multidisciplinary family events focus on refined literary language, quality illustrations, and book exhibitions.

Petőfi Kulturális Program
A multidisciplinary cultural program package organized by the Petőfi Cultural Agency in collaboration with participating institutions. The program is supported by the Ministry of Culture and Innovation and coordinated by the National Institute of Culture.

Kárpát-medencei Népi Hálózat
This initiative connects the Tündérkertek (Fairy Gardens), Kultúrpajták (Cultural Barns), and communities preserving the legacy of nineteenth-century poet and revolutionary Sándor Petőfi. Its goal is to showcase, integrate, and promote the practical knowledge embedded in Hungarian traditions.

Magyar Kultúra Podcastok
A podcast series exploring shared cultural values. The Petőfi Cultural Agency’s umbrella brand for cultural-themed podcast formats.

The Continental Literary Magazine
An English-language literary and cultural quarterly published by the Petőfi Cultural Agency, offering a thematic selection of fiction and social commentary.

1749
The PIN code for world literature. An online world literature magazine. Its literary content spans from classical Chinese poets to contemporary Nobel Prize winners such as J. M. Coetzee, Kazuo Ishiguro, and Han Kang.

Szentendrei Régi Művésztelep
One of the most significant sites for modern and contemporary Hungarian art, with nearly a century of history. Operated by the Petőfi Cultural Agency, the primary activities of the Colony include coordinating art scholarships and fostering interdisciplinary artistic collaborations to ensure a high standard of artistic talent development.

Szigligeti Alkotóház
A legendary retreat in Hungarian modern literature and art history. Notable writers such as István Örkény, Zoltán Zelk, Lajos Kassák, Ágnes Nemes Nagy, Magda Szabó, Imre Kertész, and János Pilinszky all created works here.

Póka Egon Művészeti Akadémia
A forum for lectures, workshops, and masterclasses, as well as the home of the University of Miskolc’s Bartók Béla Faculty of Music’s pop music training program. PEMA embodies the Petőfi Cultural Agency’s commitment to music education and the development of contemporary popular music talent.

Magyar Popkulturális Értéktár
A map of Hungarian pop culture. A value-based online database containing concert recordings, historical insights, and data on Hungarian pop culture from the 1960s to the present day.

Hangfoglaló Programiroda
The Hangfoglaló Program supports young and talented musicians seeking to establish themselves in the Hungarian music industry. It provides financial aid, professional mentorship, and festival performance opportunities.

Hots
HOTS is a Hungarian pop music export office aiming to promote Hungarian artists on the international pop music scene.

Halmos Béla Programiroda
Dedicated to preserving the legacy of Béla Halmos, this program office offers support for folk musicians and related artistic platforms, disciplines, and initiatives to ensure the continued vibrancy and appreciation of Hungarian folk music.